Amazon might dominate the e-reader market, but the format of choice for most other device manufacturers is e-Pub. This remains both Amazon’s greatest strength and weakness. That’s a pretty powerful global reach for any authors, and yet at the heart of Kindle software is mobi a series of file formats developed by Mobipocket (owned by Amazon since 2005) to develop the software for Amazon’s Kindle e-reader, web-based Cloud Reader and for the Kindle reading apps for Android, iPad, iPhone, iPod touch, Windows Phone, PC and Mac. Since 2007, the Kindle Direct Publishing (KDP) platform is available to authors in many countries including USA, Canada, Mexico, Brazil, UK, Germany, France, Spain, Italy, Australia and Japan, and the supporting Kindle store market now stretches beyond 100 countries. It was clear even back then Amazon saw the Kindle experience as both a facilitator for readers and author/publishers.
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